Neoplants Hub
Simplying care resources for next-gen synbio houseplant
Simplying care resources for next-gen synbio houseplant
Simplying care resources for next-gen synbio houseplant
Drawing inspiration from Neoplant's groundbreaking NeoPlant NEO P1—a bioengineered houseplant crafted for superior VOC depollution and air purification—this project aims to bridge the knowledge gap in caring for bioengineered houseplants and to provide early NEO P1 customers with a streamlined care guide. The NEO P1 has captured attention with its initial success and burgeoning public interest, yet the specialized care it requires poses a significant challenge. Our proposed solution is a user-friendly onboarding app that guides new owners through each step of care from the moment they receive their plant. The app will also function as an educational hub, offering a Q&A platform for immediate inquiries and integrating an e-commerce feature for convenient purchase of necessary supplies. This approach simplifies the NEO P1 ownership experience, making the care and maintenance of this unique plant more accessible to all.
Drawing inspiration from Neoplant's groundbreaking NeoPlant NEO P1—a bioengineered houseplant crafted for superior VOC depollution and air purification—this project aims to bridge the knowledge gap in caring for bioengineered houseplants and to provide early NEO P1 customers with a streamlined care guide. The NEO P1 has captured attention with its initial success and burgeoning public interest, yet the specialized care it requires poses a significant challenge. Our proposed solution is a user-friendly onboarding app that guides new owners through each step of care from the moment they receive their plant. The app will also function as an educational hub, offering a Q&A platform for immediate inquiries and integrating an e-commerce feature for convenient purchase of necessary supplies. This approach simplifies the NEO P1 ownership experience, making the care and maintenance of this unique plant more accessible to all.
Drawing inspiration from Neoplant's groundbreaking NeoPlant NEO P1—a bioengineered houseplant crafted for superior VOC depollution and air purification—this project aims to bridge the knowledge gap in caring for bioengineered houseplants and to provide early NEO P1 customers with a streamlined care guide. The NEO P1 has captured attention with its initial success and burgeoning public interest, yet the specialized care it requires poses a significant challenge. Our proposed solution is a user-friendly onboarding app that guides new owners through each step of care from the moment they receive their plant. The app will also function as an educational hub, offering a Q&A platform for immediate inquiries and integrating an e-commerce feature for convenient purchase of necessary supplies. This approach simplifies the NEO P1 ownership experience, making the care and maintenance of this unique plant more accessible to all.
Client
Neoplants (Not Affiliated)
Role
Visual Design UI & UX Design
Industries
Health & Lifestyle
Timeline
Feb 2024
Challenge
Challenge
Challenge
The introduction of the bioengineered NeoPlant NEO P1 to the indoor gardening market presents a unique challenge. Unlike traditional plants, which come with straightforward care supported by abundant resources, the NEO P1's advanced air-purifying capabilities and aesthetic benefits stem from its innovative design. However, with support limited to the brand's website and social media, there's a noticeable gap in accessible, comprehensive care guides. This raises the question:
How can plant owners stay updated and take care of their first synbio plant with less friction?
The introduction of the bioengineered NeoPlant NEO P1 to the indoor gardening market presents a unique challenge. Unlike traditional plants, which come with straightforward care supported by abundant resources, the NEO P1's advanced air-purifying capabilities and aesthetic benefits stem from its innovative design. However, with support limited to the brand's website and social media, there's a noticeable gap in accessible, comprehensive care guides. This raises the question:
How can plant owners stay updated and take care of their first synbio plant with less friction?
The introduction of the bioengineered NeoPlant NEO P1 to the indoor gardening market presents a unique challenge. Unlike traditional plants, which come with straightforward care supported by abundant resources, the NEO P1's advanced air-purifying capabilities and aesthetic benefits stem from its innovative design. However, with support limited to the brand's website and social media, there's a noticeable gap in accessible, comprehensive care guides. This raises the question:
How can plant owners stay updated and take care of their first synbio plant with less friction?
Our Focus
Our Focus
Addressing the challenge posed by the NeoPlant NEO P1, our goal is to streamline the care process, enabling customers to access all necessary information seamlessly without resorting to social media, calls, emails, or website searches. We aim to create a comprehensive platform that not only introduces users to the essential care steps for their NEO P1 but also serves as an ever-evolving hub for support and knowledge.
Addressing the challenge posed by the NeoPlant NEO P1, our goal is to streamline the care process, enabling customers to access all necessary information seamlessly without resorting to social media, calls, emails, or website searches. We aim to create a comprehensive platform that not only introduces users to the essential care steps for their NEO P1 but also serves as an ever-evolving hub for support and knowledge.
Market Feedback
Neoplant's marketing insights highlight a major challenge: consumers' limited grasp of bioengineering and synthetic biology complicates the introduction of bioengineered plants. It's essential to convey NeoP1' functionality in an accessible yet scientifically accurate manner. I conducted a user research and gather informations from platforms that for general response towards bioengineered plants, potential customers had shown interest in purchasing air-purifying bioengineered plants but reveals concerns about care and maintenance differences from traditional houseplants and some even questioned about their scientific research. But most importantly, they are are seeking detailed care instructions.
Neoplant's marketing insights highlight a major challenge: consumers' limited grasp of bioengineering and synthetic biology complicates the introduction of bioengineered plants. It's essential to convey NeoP1' functionality in an accessible yet scientifically accurate manner. I conducted a user research and gather informations from platforms that for general response towards bioengineered plants, potential customers had shown interest in purchasing air-purifying bioengineered plants but reveals concerns about care and maintenance differences from traditional houseplants and some even questioned about their scientific research. But most importantly, they are are seeking detailed care instructions.
Neoplant's marketing insights highlight a major challenge: consumers' limited grasp of bioengineering and synthetic biology complicates the introduction of bioengineered plants. It's essential to convey NeoP1' functionality in an accessible yet scientifically accurate manner. I conducted a user research and gather informations from platforms that for general response towards bioengineered plants, potential customers had shown interest in purchasing air-purifying bioengineered plants but reveals concerns about care and maintenance differences from traditional houseplants and some even questioned about their scientific research. But most importantly, they are are seeking detailed care instructions.
Current Solution
Exploring NeoP1's online presence from a customer's viewpoint, I found that while the website and social media content are engaging and visually appealing, locating specific care instructions for the NeoP1 proved challenging. Although there is a wealth of scientific research and data available, providing a solid background on the plant's development and legitimacy, immediate access to a straightforward care guide is lacking. Users seeking direct care tips are directed to interact with the NeoBot or to inquire through email or Instagram for specific guidance.
What can be improved?
What can be improved?
The current scattering of information across various platforms could be consolidated into a single, user-friendly product that centralizes access and simplifies the user experience.
Scientific research and expert-backed information should be prominently displayed to enhance user confidence in this novel product.
There needs to be a dedicated space where users can ask questions, voice concerns, and receive immediate assistance or feedback on the NeoP1, especially when unexpected issues arise.
Incorporating AI-driven assistance into the platform could provide valuable predictions on plant growth and offer proactive care tips, further enriching the user experience.
The current scattering of information across various platforms could be consolidated into a single, user-friendly product that centralizes access and simplifies the user experience.
Scientific research and expert-backed information should be prominently displayed to enhance user confidence in this novel product.
There needs to be a dedicated space where users can ask questions, voice concerns, and receive immediate assistance or feedback on the NeoP1, especially when unexpected issues arise.
Incorporating AI-driven assistance into the platform could provide valuable predictions on plant growth and offer proactive care tips, further enriching the user experience.
Interviews
To determine what users require from a platform dedicated to synthetic biology plant care, I conducted a questionnaire-based interview and posted it online within communities focused on science, biotechnology, digital technology, and plant care.
Current Solution
Define product & features
Define product & features
From the insights gathered, I concluded that there is a strong need for a digital platform that meets the following criteria:
Quick Access: Enables users to easily and quickly find the information they need.
Simplicity: Offers a user-friendly interface that simplifies the complexity of caring for the NeoP1.
Tailored Information: Provides specific care instructions and requirements for the NeoP1.
High Credibility: Features content backed by authentic and reliable scientific research.
Feedback Integration: Allows for user feedback that can be relayed to the research team to help enhance product development.
From the insights gathered, I concluded that there is a strong need for a digital platform that meets the following criteria:
Quick Access: Enables users to easily and quickly find the information they need.
Simplicity: Offers a user-friendly interface that simplifies the complexity of caring for the NeoP1.
Tailored Information: Provides specific care instructions and requirements for the NeoP1.
High Credibility: Features content backed by authentic and reliable scientific research.
Feedback Integration: Allows for user feedback that can be relayed to the research team to help enhance product development.
