OMTOU
Sound-integrate AI Social App 🎧
OMTOU (V2) is a dynamic social exploration platform that turns user-recorded ambient sounds into captivating experiences, enriched with immersive visual assets powered by AI.
(This project is still under development)
Feature Integration
Feature Integration
Mobile App Design
Mobile App Design
Full Deck
Full deck is available upon request.
If you would like to hear more about this project, I would be very happy to share it during the interview :)
View Full Deck
View Full Deck
Impact / Future Metrics
Most of the main tasks were completed successfully.
MVP Version achieved an SUS score of 78, suggesting good usability.
Early testers rated their overall experience with OMTOU V2 an average of 8.2 out of 10.
Since OMTOU V2 is still in the MVP testing phase and has not yet been publicly launched, we conducted several testing phases following iterations on various features.
Why?
We integrated sound into OMTOU V2 to simply move beyond typical visual and text-based social apps.
Our tests showed that using ambient sounds led 80% of users to imagine unexpected places, proving that audio can evoke deep, surprising narratives and emotions.
Less-biased Experiences
Encourage Urban Explorations
Unique Social Interaction
What is this about?
OMTOU transformed from a city exploration app with mystery locations to OMTOU V2, which uses user-recorded sounds to create unique, curiosity-driven urban experiences.
Timeline
April 2024 - Ongoing
1
My Role
I worked as a UX Designer in a complete redesign of the user experience flow to enhance intuitiveness and engagement, collaborated with 1 other designer, 1 PM/Founder and 2 developers.
2
Deliverables
Mobile App MVP, Hi-fi Clickable Prototypes & Design System
3
Prototype
Textural/Visual creates similar outcome, while sound sparks unexpected storylines.
Sound-to-Journey
User can record sounds (60s) around their surroundings, they can also opt-out by choosing uploading videos.
View Details
AI Curated Experience
AI analyzes sound’s to generate list of activities, and users can also help curate this journey, and post them in the public feed so that their friends can be involved in the journey they curated.
View Details
Friend Exclusive Exploration
User can explore various sound-experiences created by inner circle friends go explore the experience together by their choice of transportation, or they can also explore the journey alone.
View Details
What my intuition does not know…
In the beginning, we opted for a familiar interface that resembled a music and video player on the main page, ensuring the app wasn't solely audio-based.
However, feedback from our early user testing revealed a challenge: users mistook it for a streaming service and were hesitant to engage with audio from unknown sources.
Recognizing the need for clarity, I removed the streaming platform-style card layout and introduced CTAs with descriptive text. Through rigorous user testing and iterations, this approach led to a 20% increase in users continuing the preset journey.
More importantly, there is certainly a potential mental barrier due to our app’s unique structure and how to encourage people to record sounds instead of taking photos or videos, I also proposed a new strategy focused on closed friend groups, this way users felt less obligated to listen to random sounds or noises recorded by strangers, but more of a new way to socialize with their friends.
How to encourage recording sound behavior?
This shift allowed users to invite friends to join the app and collaboratively create their own mysterious journeys, enhancing engagement and personalizing the experience.
While the redesigned app is yet to launch, our MVP version has led to a high completion rate in user testing phases, indicating that the new features and design adjustments are well-received. The ongoing feedback from these tests continues to inform our iterations, ensuring that we are on track to launch a product that resonates well with our target markets.
Current State
OMTOU
Sound-integrate AI Social App 🎧
OMTOU (V2) is a dynamic social exploration platform that turns user-recorded ambient sounds into captivating experiences, enriched with immersive visual assets powered by AI.
(This project is still under development)
Feature Integration
Mobile App Design
Overview
OMTOU transformed from a city exploration app with mystery locations to OMTOU V2, which uses user-recorded sounds to create unique, curiosity-driven urban experiences.
🌴Introduction to ENG
Sound Integrations — Technical
Stretch
Epic–1834
Customer jurney mapping
@ALl
OMTOU/Design Team
Design explorations
OMTOU/Design Team
Travel reminders
Commit
Epic–1834
Clickable Prototype
Epic–1834
Preso preparation
@ALl
OMTOU/Design Team
Discovery research
@ALl
Jira–181
Organized Design Language & UI Library
Commit
Epic–1834
Design iterations
OMTOU/Design Team
Design sprint
@ALl
OMTOU/Design Team
A /B Testing — UK market
@ALl
OMTOU/Design Team
Analysis & content design
OMTOU/Design Team
APP Language Transition
Commit
Epic–1834
Exploratory research
@ALl
OMTOU/Design Team
Design sprint
@ALl
OMTOU/Design Team
Final design iteration
OMTOU/Design Team
Mainpage Creations
Commit
Epic–1834
Final design iteration
@ALl
OMTOU/Design Team
Today
Customer jurney mapping
@ALl
OMTOU/Design Team
Event preparation
@ALl
OMTOU/Design Team
Hand-off Sprint CN-Version-SOUND
Hand-off Sprint CN-Version-SOUND
workshop
@ALl
Jira–181
A /B Testing — CZ market
OMTOU/Design Team
Notification and userflow design
@ALl
OMTOU/Design Team
1
Timeline
April 2024 - Ongoing
2
My Role
I worked as a UX Designer in a complete redesign of the user experience flow to enhance intuitiveness and engagement, collaborated with 1 other designer, 1 PM/Founder and 2 developers.
3
Deliverables
Mobile App MVP, Hi-fi Clickable Prototypes & Design System
Why?
We integrated sound into OMTOU V2 to simply move beyond typical visual and text-based social apps. Our tests showed that using ambient sounds led 80% of users to imagine unexpected places, proving that audio can evoke deep, surprising narratives and emotions.
Less-biased Experiences
Encourage Urban Explorations
Unique Social Interaction
Impact / Future Metrics
Most of the main tasks were completed successfully.
MVP Version achieved an SUS score of 78, suggesting good usability.
Early testers rated their overall experience with OMTOU V2 an average of 8.2 out of 10.
Since OMTOU V2 is still in the MVP testing phase and has not yet been publicly launched, we conducted several testing phases following iterations on various features. The MVP achieved a strong SUS score of 78, and early testers rated their overall experience at 8.2 out of 10 while successfully completing most main tasks, indicating high usability and satisfaction, especially the concept is fairly new and challenging.
Prototypes
Textural/Visual creates similar outcome, while sound sparks unexpected storylines.
Sound-to-Experience
User can record sounds (60s) around their surroundings, they can also opt-out by choosing uploading videos.
AI Curated Experience
AI analyzes sound’s to generate list of activities, and users can also help curate this journey, and post them in the public feed so that their friends can be involved in the journey they curated.
Friend Exclusive Exploration
User can explore various sound-experiences created by inner circle friends go explore the experience together by their choice of transportation, or they can also explore the journey alone.
Process
Our team operated a sprint mode where we discussed essential features within the app and we collaborated on designing it and gather feedback as quick as possible.
What my intuition does not know…
In the beginning, we opted for a familiar interface that resembled a music and video player on the main page, ensuring the app wasn't solely audio-based. However, feedback from our early user testing revealed a challenge: users mistook it for a streaming service and were hesitant to engage with audio from unknown sources.
Recognizing the need for clarity, I removed the streaming platform-style card layout and introduced CTAs with descriptive text. Through rigorous user testing and iterations, this approach led to a 20% increase in users continuing the preset journey.
How to encourage recording sound behavior?
More importantly, there is certainly a potential mental barrier due to our app’s unique structure and how to encourage people to record sounds instead of taking photos or videos, I also proposed a new strategy focused on closed friend groups, this way users felt less obligated to listen to random sounds or noises recorded by strangers, but more of a new way to socialize with their friends.
This shift allowed users to invite friends to join the app and collaboratively create their own mysterious journeys, enhancing engagement and personalizing the experience.
Current State
While the redesigned app is yet to launch, our MVP version has led to a high completion rate in user testing phases, indicating that the new features and design adjustments are well-received. The ongoing feedback from these tests continues to inform our iterations, ensuring that we are on track to launch a product that resonates well with our target markets.
Full Deck
Full deck is available upon request.
If you would like to hear more about this project, I would be very happy to share it during the interview :)
View Full Deck
OMTOU
OMTOU (V2) is a dynamic social exploration platform that turns user-recorded ambient sounds into captivating experiences, enriched with immersive visual assets powered by AI.
(This project is still under development)
Feature Integration
Feature Integration
Mobile App Design
Mobile App Design
What is this about?
OMTOU transformed from a city exploration app with mystery locations to OMTOU V2, which uses user-recorded sounds to create unique, curiosity-driven urban experiences.
Timeline
April 2024 - Ongoing
1
My Role
I worked as a UX Designer in a complete redesign of the user experience flow to enhance intuitiveness and engagement, collaborated with 1 other designer, 1 PM/Founder and 2 developers.
2
Deliverables
Mobile App MVP, Hi-fi Clickable Prototypes & Design System
3
Why?
We integrated sound into OMTOU V2 to simply move beyond typical visual and text-based social apps.
Our tests showed that using ambient sounds led 80% of users to imagine unexpected places, proving that audio can evoke deep, surprising narratives and emotions.
Less-biased Experiences
Encourage Urban Explorations
Unique Social Interaction
Impact / Future Metrics
Most of the main tasks were completed successfully.
MVP Version achieved an SUS score of 78, suggesting good usability.
Early testers rated their overall experience with OMTOU V2 an average of 8.2 out of 10.
Since OMTOU V2 is still in the MVP testing phase and has not yet been publicly launched, we conducted several testing phases following iterations on various features.
Prototype
Textural/Visual creates similar outcome, while sound sparks unexpected storylines.
Sound-to-Journey
User can record sounds (60s) around their surroundings, they can also opt-out by choosing uploading videos.
View Details
AI Curated Experience
AI analyzes sound’s to generate list of activities, and users can also help curate this journey, and post them in the public feed so that their friends can be involved in the journey they curated.
View Details
Friend Exclusive Exploration
User can explore various sound-experiences created by inner circle friends go explore the experience together by their choice of transportation, or they can also explore the journey alone.
View Details
Process
Our team operated a sprint mode where we discussed essential features within the app and we collaborated on designing it and gather feedback as quick as possible.
What my intuition does not know…
In the beginning, we opted for a familiar interface that resembled a music and video player on the main page, ensuring the app wasn't solely audio-based.
However, feedback from our early user testing revealed a challenge: users mistook it for a streaming service and were hesitant to engage with audio from unknown sources.
Recognizing the need for clarity, I removed the streaming platform-style card layout and introduced CTAs with descriptive text. Through rigorous user testing and iterations, this approach led to a 20% increase in users continuing the preset journey.
More importantly, there is certainly a potential mental barrier due to our app’s unique structure and how to encourage people to record sounds instead of taking photos or videos, I also proposed a new strategy focused on closed friend groups, this way users felt less obligated to listen to random sounds or noises recorded by strangers, but more of a new way to socialize with their friends.
How to encourage recording sound behavior?
This shift allowed users to invite friends to join the app and collaboratively create their own mysterious journeys, enhancing engagement and personalizing the experience.
While the redesigned app is yet to launch, our MVP version has led to a high completion rate in user testing phases, indicating that the new features and design adjustments are well-received. The ongoing feedback from these tests continues to inform our iterations, ensuring that we are on track to launch a product that resonates well with our target markets.
Current State
Full Deck
Full deck is available upon request.
If you would like to hear more about this project, I would be very happy to share it during the interview :)
View Full Deck
View Full Deck