NeoHub
This project focuses on design a comprehensive solution for NeoPlants that addresses the concerns and needs of both potential and existing customers of synthetic biology (syn-bio) plants, aiming to reduce mental blocks towards this new technology and facilitate purchase and continued engagement.
Experience Redesign
Experience Redesign
Mobile & AR
Mobile & AR
Overview
This project delivers a digital solution for NeoPlants to overcome customer doubts and enhance engagement with bioengineered houseplants that can replace air purifiers.
1
Timeline
Feb 2024 - Mar 2024
2
My Role
As a UX designer working with the marketing team from NeoPlants on a non-affiliated redesign project.
3
Deliverables
AppClip integrations (Mobile) + AR Feature (Web)
NeoHub
Redesign digital experience for syn-bio house plant adoption🌱
This project focuses on design a comprehensive solution for NeoPlants that addresses the concerns and needs of both potential and existing customers of synthetic biology (syn-bio) plants, aiming to reduce mental blocks towards this new technology and facilitate purchase and continued engagement.
Experience Redesign
Mobile & AR
Overview
This project delivers a digital solution for NeoPlants to overcome customer doubts and enhance engagement with bioengineered houseplants that can replace air purifiers.
1
Timeline
Feb 2024 - Mar 2024
2
My Role
As a UX designer working with the marketing team from NeoPlants on a non-affiliated redesign project.
3
Deliverables
AppClip integrations (Mobile) + AR Feature (Web)
The Problem
Will you be hesitant to buy a bioengineered houseplants? If you are, then that is the problem that NeoPlants are facing. Potential customers lack understanding and trust in NeoPX, while existing customers need ongoing support and engagement.
Product Concerns
Lack of Care Information
Need Strong Credibility
Prototypes
→ For potential customers: AR feature + educational tips via Website/Mobile
→ For early adopters: immediate care guide upon arrival via AppClip in Mobile
Impact / Future Metrics
Although this project is an personal interest project that are not developed by the company, but if the idea implemented, I plan to pay close attention to key metrics to continuously improve the customer experience.
Process
I analyzed current solutions to reduce customer hesitation towards NeoPx. Conducting user research with early adopters and potential customers, I identified key insights. I then ideated, tested, and iteratively refined solutions to facilitate purchases and meet user needs.
Challenge
I originally aimed to create an all-in-one app, but surveys showed users preferred accessing the care guide without downloading an extra app.
View Details
Options
QR-code-> Dedicated webpage + chat/customer service
QR-code-> Immediate digital care guides -> have options to download the full app or not.
Physical cards with graphic guides within the packagings.
View Details
Final Design
Based on technical and user feedback, I moved forward with the AppClip design for early adopters who received the product and seek long-term care guides and continuous support from the NeoPlants team.
View Details
Full Deck
Full deck is available upon request.
If you would like to hear more about this project, I would be very happy to share it during the interview :)
View Full Deck
View Full Deck
Full Deck
Full deck is available upon request.
If you would like to hear more about this project, I would be very happy to share it during the interview :)
View Full Deck
View Full Deck
The Problem
Will you be hesitant to buy a bioengineered houseplants? If you are, then that is the problem that NeoPlants are facing.
Potential customers lack understanding and trust in NeoPX, while existing customers need ongoing support and engagement.
Product Concerns
Lack of Care Information
Need Strong Credibility
Prototypes
→ For potential customers: AR feature + educational tips via Website/Mobile
→ For early adopters: immediate care guide upon arrival via AppClip in Mobile
Impact / Future Metrics
Although this project is an personal interest project that are not developed by the company, but if the idea implemented,
I plan to pay close attention to key metrics to continuously improve the customer experience.
Process
I analyzed current solutions to reduce customer hesitation towards NeoPx. Conducting user research with early adopters and potential customers, I identified key insights. I then ideated, tested, and iteratively refined solutions to facilitate purchases and meet user needs.
Challenge
I originally aimed to create an all-in-one app, but surveys showed users preferred accessing the care guide without downloading an extra app.
View Details
Options
QR-code-> Dedicated webpage + chat/customer service
QR-code-> Immediate digital care guides -> have options to download the full app or not.
Physical cards with graphic guides within the packagings.
View Details
Final Design
View Details
Based on technical and user feedback, I moved forward with the AppClip design for early adopters who received the product and seek long-term care guides and continuous support from the NeoPlants team.